How Long Blues Box Art image
  • Alberta
  • Amy Nelson
  • How Long Blues
  • 5 mins. 44 secs.
  • Roots

How Long Blues is a music video by Amy Nelson. A defiant anti-romance inspired by Southern gothic traditions, even the not-so-dearly departed love after "death do us part".



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Logline

A gothic anti-romance: even the not-so-dearly departed love after "death do us part".


Roots

Links

Facebook Page
Twitter
Amy Nelson in The Calgary Collection
Amy Nelson's Website
Modern Gothic Inspiration: Only Lovers Left Alive

Created By

Gillian McKercher

Music

Amy Nelson

Amy Nelson

Writer, Production Design, Artist

Amy Nelson

I want to create music that exists to confront and celebrate what it means to be a part of the human experience.

About the song

How Long Blues is a throwback to pre-vinyl rural Mississippi. A portrait of a lover's dilemma, How Long Blues doesn't mince words: "how come you treat me like you do?", "you could've had it all, but you treated her so unfair". Amy's lead guitar is rounded out by a backing band that sets an electric country atmosphere with bold zing.

Video

Gillian McKercher

Gillian McKercher

Project Lead, Director, Editor, Writer

Gillian McKercher

I am a passionate and resourceful filmmaker with a keen interest in pushing boundaries.

Why I want to work with Amy Nelson

I filmed Amy's solo musical debut for the web-series The Calgary Collection. Since then, Amy's career has taken off, and I want to share her hypnotizing and formidable stage presence with the world! She's got style, a drop-dead voice, and a strong artistic vision - a filmmaker's dream inspiration!

Lyrics View PDF

Community Relevancy

Community Radio

Community Radio

We love community radio! Our team has a great relationship with CJSW 90.9 FM, Calgary's community radio station. Amy's songs have charted on CJSW, and Gillian has spoken about the city's indie film scene on its shows. CJSW will help us reach our local communities, and we couldn't be happier to work with them.

Feminist art

Feminist art

We are proud to involve ourselves with Calgary's feminist actions. With ambitious women leading our creative team, we know that we're helping improve statistics for gender parity in the arts. Locally, Amy and Gillian were both programmed at Femme Wave 2016's festival, and Gillian is a recent alumni of Herland's Video Production Mentorship Program for Women. We are thrilled to be supported by an amazing community, and we want to give back by making the best work of our careers yet.

Calgary's folk music community

Calgary's folk music community

"How Long Blues" is a chance to showcase Amy's maturation as an artist from her first video performance three years ago in The Calgary Collection. Amy's evolution exemplifies the folk music community spirit of Calgary - perseverance, dedication, and passion. Just as folk music enthusiasts supported The Calgary Collection (over 13,000 regional views!), we are confident that they will support our music video.

Local business

Local business

We are committed to supporting our local businesses. Whether its craft from Alibaba Kabob House, costumes from A Vintage Affair (a style collaborator of Amy's), or flowers from Sunnyside Home and Garden Centre, we want to give back to the businesses that have helped us flourish in Calgary.

Production Design

Marketing Plan

Album Release

Album Release

The goal of "How Long Blues" is to support Amy's full-length album debut "Educated Woman" in August 2017, and its related tour. "How Long Blues" will begin the momentum of a crucial stage of album release strategy: building excitement, inviting intrigue, and showcasing Amy's talent and visual brand. We've lined up a press photographer and are crafting a marketing plan with social media strategist Rebecca Zahn to give Amy's album the exposure it deserves!

Amy's Social Media Reach

Amy's Social Media Reach

Amy knows how to reach her fans through an interactive social media presence. Amy runs the successful blog Amy Flying A Kite (12K+ monthly visitors), and has the following social media follower stats: 10.4K Instagram, 1.8K Twitter, and 1.2K Facebook. With an organically and paid link-sharing strategy, we expect "How Long Blues" to create a "viral effect" through fans' instant sharing, comments, and likes. Keeping tabs on our target-audience analysis will make sure our social media strategy stays adaptable.

Live Shows

Live Shows

In support of Amy's August 2017 album release, "Educated Woman", she'll play numerous, regional live shows on tour. A sneak-peak of "Educated Woman" will take place at Nite Owl in mid-August, 2017. "How Long Blues" is an important marketing tool to keep audiences excited for live shows. For festival submissions and marketing, "How Long Blues" will be an important testament to Amy's skills and creativity.

Partnership With Media Outlets

Partnership With Media Outlets

We are excited to partner with media outlets for exclusive marketing content like interviews, behind-the-scenes clips, and music video teasers. With the help of social media strategist Rebecca Zahn, we'll aim to reach Canadian music lovers through print and online media such as Exclaim! and Beatroute. Media coverage will direct traffic to "How Long Blues" and boost our cumulative views.