In a world fed-up with sugar, carbs, and gluten, out-of-work breakfast cereal mascots face the bitter taste of reality.
In a low-carb, sugar-free, gluten-intolerant world, a group of washed-up, out-of-work breakfast cereal mascots form a weekly support group. Together they lament the golden ages of yesteryear and attempt to figure out how to swallow the bitter taste of today’s reality. But when Captain Kale, an ex-colleague turned sell-out, shows up to the diner where they host their meetings, they’re forced to re-examine their definition of what it means to be a success.
With training in both live-action and animation, this team of brothers has produced a number of award-winning stop-motion animated videos. We guarantee that “Soggy Flakes” will be the greatest stop-motion short in history. *Guarantee not guaranteed*
In his hey-day, Leon the Liger was the definition of enthusiasm and gusto. Armed with a booming-voice, bulging muscles and a catch phrase (“They’re terrrrrific!”), Leon was a role model to kids and other mascots alike. Though hopelessly optimistic, years of sugar-coated carbs have left Leon overweight, diabetic, and more than a little confused about his place in the world.
When Dr. Bird Berry was a mascot, she became type-cast as a cuckoo, bird-brained squawker with nothing to offer but a goofy look and a beak for breakfast. In reality, she’s a well-read intellectual with a PhD and a snobby attitude. When she follows her nose, it’s usually turned up at society. But when she gets recognized on the streets, people still expect the idiotic dodo she played on TV, making the most note-worthy thing she’s ever done the bane of her existence.
A down on his luck leprechaun, Patty O was forced to change his name to Patty O’Furniture when the only mascot work he could find was for a low-paying outdoor furniture company. Constantly depressed, he’s slid all the way down the slippery slope of milk dependence, becoming a full-blown milkaholic. At the end of his rainbow, there’s nothing but a pot o’ empty dreams.
As a mascot, Ms. Swheatie was the essence of honey golden sweetness. But when the world changed, so did she. She became angry, bitter, and disillusioned, and now she’s not afraid to metaphorically wield the knife she feels was stabbed into her back.
This transgendered Transylvanian was once a loud and flamboyant male Vampire who felt trapped in the identity the cereal industry had forced upon him. With the collapse of the biz came the opportunity to re-brand, so to speak, into the person she always felt she was inside. The Sugar Baron became the Baroness, who, unlike her cereal-self, is polite, mild-mannered and introverted.
The only one who managed to retain his popularity, Captain Kale was once a proud ship captain who sold-out to become an over-the-top superhero when transitioning from being the spokesperson of Sugar Ships to the face of Kale Flakes. However, the ever-shifting horizon of the cereal landscape has unwillingly thrust Captain Kale into the unchartered world of agents, social media feeds, and paparazzi, a land where he feels lost and alone.
The west coast is a fitness-obsessed region that puts an emphasis on exercise and healthy eating. This satirical comedy will be set within such a world, but look at the other side of the coin – the people who are negatively affected as a result of living in such a health-conscious world.
Some of the finest animators in the world live and work in Vancouver, many of whom are excited to work on a stop-motion production, as opposed to the more common 2D and 3D mediums.
Along with animators, Soggy Flakes will provide work for local voice actors, sound mixers, and composers, and the short could be broadcast to over half a million west coasters who grew up with breakfast cereal mascots as a regular part of their morning routine.
An example of the look the characters will have once they become stop-motion puppets.
The short will be set in a bright, middle-America style diner, reminiscent of a Denny’s or IHOP family restaurant.
The characters will retain a caricatured, cartoony style to emphasize expression, all contained within a logistically sound, armature-based stop-motion puppet.