My day job is running the show at Adesso Creative a boutique marketing firm in Calgary that works mainly with sport, lifestyle and health brands. For three years we’ve helped big and small organization achieve their marketing goals in the ever-changing landscape of digital marketing, contesting, promotions and social media. OKT is a project dreamt up in tandem with Jessekiah Jost, the desire to develop a narrative around an ultra runner we know who is dreaming big and running bigger. My work as a marketer means I am inherently a story teller; my job is to give brands, organizations and individuals a voice, feeling, tone and trajectory using multiple tools in the digital marketplace. OKT is the desire to step up into a larger forum, an arena where we can tell a story with resources.