The BC craft distilling scene is coming on strong and giving local mixologists and their fans something completely new.
Today in BC a new breed of distiller is emerging, one who combines contemporary tools and techniques with a respect for traditional processes and locally sourced-ingredients. And their products are finding an audience. A growing enthusiasm amongst consumers of spirits is driving this trend, creating the demand for local, quality products, a phenomenon reflected in the parallel growth of the craft brewing industry & the ascendance of the craft cocktail. Distillation BC will explore the emerging world of BC craft spirit making & introduce the people who are bringing new flavours to life. We'll explore how they infuse their products with the character of the Pacific Northwest, visit the establishments that serve up their wares, & speak with the mixologists, fans and supporters of the scene
Joe Wiebe a.k.a Thirsty Writer is well known in the Canadian craft liquor industries for sharing his knowledge and insights and investigating new offerings and trends.
Tyler Schramm is the head distiller at Pemberton Distillery who mastered his craft in Scotland. Inspired by the potatoes of Pemberton Valley, he has created a unique potato-based B.C. Vodka amongst his offerings.
Multiple social platforms will be utilized to share the messaging behind the project and start conversations. Many of the additional angles that the project will take will be drawn from online interactions.
Twitter is a critical platform due to it's high penetration amongst quality, hand-made alcoholic beverage consumers in British Columbia. It will be important for holding conversations and discovering leads for interview subjects and ideas.