STORYHIVE presents us with a unique opportunity to not only further our individual careers, but to build community and inspire peers.
The song itself is about a scorned lover, but we didn't want to retell the same story in the video. With our concept, we have two unique pieces of art that are each appealing in their own ways. This way we have the chance to create fans of the song AND fans of the films story.
Helping showcase that Alberta can be a great place to tell amazing cinematic stories. Collaborating with local & international artists.
In Codes embraces the idea of using the video medium creatively rather than typically. Seeing it as outlet for creative storytelling that goes beyond simple regurgitation of lyrical metaphors. Challenging both themselves and others to not settle for the norm and create a truly special and outstanding music video.
We're planning on direct campaigning on social media walls and using @mentions as a part of our online strategy to make sure algorithms don't hurt us by preventing it from getting to people. In person, we're using business cards so they don't forget about us and have a physical reminder.
We want to get people actively working on it as soon as possible. We'll walk people through the steps for signing up and showing them how to vote on the spot. Also being genuine and lletting them know how much a like and a share would mean - showing them how to do it. We're actually going to interact with our fans, rather than just passively posting a request online or just asking them to vote later.
We want to motivate people with a more immediate incentive than the final project. In an age of instant gratification we need something available sooner. We’re going to run a contest to give away a free download of the song “Stories” to the first 200 people to show us proof of them voting and sharing the project on social media.