5 Ways to Rally Your Community and Build Support For Your Project

Building a creative project is about more than just ideas, it’s about people. For Canadian content creators Jacob Weldon and Raquel Lin, the journey of creating Reboot Rewind, a documentary series about the iconic ’90s YTV show Reboot, has been defined by passion, authenticity and community.

From their first meeting as fans online to engaging an entire fan base through social media, Jacob and Raquel have learned key lessons about bringing a creative vision to life while building and nurturing a community. Here are five takeaways from their conversation on the First Frame podcast, hosted by Jennifer Park and Cameron Zinger.

1. Find your people first

Before any cameras roll, Jacob and Raquel emphasize the importance of finding your community. For them, it started with fellow Reboot fans online. These connections became collaborators, mentors and supporters over time.

Whether you’re a filmmaker, podcaster or content creator, identifying people who share your passion and understand your vision is invaluable. Engage early, ask questions and be part of the conversation. These make up the foundation for long-term support and collaboration.

2. Be authentic in your approach

Authenticity isn’t just a buzzword, it’s essential! Jacob and Raquel made it clear to fans that they were fellow enthusiasts, not outsiders looking to capitalize on the show’s legacy. Being upfront about your intentions builds trust and helps your audience feel seen and respected.

As Raquel puts it, “Being transparent with your journey and who you are is a big part of it.” Share your story, your process and even your struggles. People connect with real creators, not just polished final products.

3. Engage your audience early and often

Community building isn’t something you start after your project is complete; it’s a process that begins immediately. Jacob and Raquel used social media to spark excitement, share behind-the-scenes content and tease trailers long before their docuseries premiered.

Consistent engagement helps your audience feel invested. Share clips, post updates, respond to questions and celebrate milestones. Early involvement makes your audience feel like part of the journey, rather than just spectators.

4. Plan, organize and be consistent

While creativity is spontaneous, successful community engagement often requires structure. Jacob and Raquel used a detailed posting schedule for social media, tracked interview subjects and coordinated behind-the-scenes content for an entire year.

Consistency demonstrates commitment and professionalism. It keeps your project top-of-mind with your audience and ensures your community grows steadily alongside your work.

5. Passion and purpose drive connection

At the heart of every successful creative project is genuine passion. Jacob and Raquel’s love for Reboot carried through every stage of production, from interviews to fan interactions. That type of passion, combined with a clear purpose, inspires others to join your journey.

As Jacob explains, “Have the heart, have the passion and don’t give up on your goals and dreams. Make people care because you care.” 

When your work reflects your authentic excitement and your reason for creating, it naturally attracts a loyal, engaged community.

Check out the full episode below:

How to watch and listen

TELUS STORYHIVE First Frame is now available for free on TELUS Optik TV Video on Demand channel 9, Stream+ and YouTube or listen wherever you get your podcasts. Learn more at STORYHIVE.com/firstframe. 

Stay tuned for Season 2.