5 Tips for Pitching Like a Pro

Every filmmaker knows that storytelling is just one part of the process. The real challenge is getting your project funded. That’s where the pitch comes in: that make-or-break moment when you need to convince a studio, network, investor or funding program that your idea deserves to be made.

On Episode 4 of First Frame, hosts Jennifer Park and Cameron Zinger explored the art of the pitch, joined by two guests who’ve seen hundreds of pitches throughout their careers: Michelle van Beusekom, President and CEO of British Columbia’s Knowledge Network, and Ken Tsui, Senior Production Executive at TELUS originals. 

In the episode, they covered what makes a winning pitch, how to find the right people to pitch to and which mistakes to avoid.

Here are five takeaways from First Frame S1 Ep 04: How do I Prep the Perfect Pitch?

1. Know your "why"

Before you craft a single slide or write your logline, understand why your story matters to you and to your audience. A strong sense of purpose anchors your pitch and makes it memorable.

Michelle says that when she evaluates new projects, she’s drawn to creators who can clearly articulate their motivation and vision. A good pitch isn’t just about what happens in your film; it’s about why you’re the right person to tell it. 

Start with the story. Be real and passionate. The best pitches come from a place of genuine obsession, where someone has to tell that story. Once the story foundation is strong, then consider the budget and logistics.

2. Do your homework

Not every project fits every platform. Knowing who you’re pitching to and what kind of stories they champion can make or break your pitch.

Ken emphasizes that research is key. “Understand who you’re talking to, what kind of content they fund and what their goals are. Tailor your pitch to show how your project fits their world.”

A personalized pitch shows respect for your audience and sets you apart from generic submissions. A common mistake Ken and Michelle see is that many pitches focus too much on a cause or an issue without showing the human connection or narrative focus. Narrowing in on one or two strong characters can make all the difference.

3. Be adaptable

Every creator faces unexpected challenges, from funding gaps to shifting timelines, and your ability to adapt says a lot about your professionalism.

“When I started, people were still shooting on Betacam,” says Michelle, “Those cameras cost around $150,000! Now you can make a film on your phone.”

Technology has lowered barriers, but the need for resilience hasn’t changed. Be ready to pivot, rethink and find new ways forward when plans shift.

4. Don't wait for permission

“A phone is almost as accessible as pen and paper,” says Michelle. “You don’t need permission anymore. You can just start telling your story.”

Start small, build momentum and let your work speak for itself. Confidence and consistency often open more doors than waiting for the perfect opportunity.

5. Focus on relationships, not just results

Behind every successful pitch is trust, and that takes time to build. Ken shares how his role at TELUS originals is about more than just evaluating proposals. It’s about supporting creators through the entire process.

“I meet with filmmakers, help them craft their pitches, and if their project gets selected, I oversee it through production and post. My goal is to make sure they’re set up for success.”

The takeaway? Treat every pitch meeting as the start of a relationship, not a one-time transaction. 

There you have it! A great pitch blends preparation, passion and persistence. Know your story, understand your audience and bring your authentic self to the table. As Michelle reminds us, the tools are already in your hands, so don’t wait. Start creating, keep pitching and trust your voice.

Watch the full episode below.

How to watch and listen

TELUS STORYHIVE First Frame is now available for free on TELUS Optik TV Video on Demand, Stream+ and YouTube or listen wherever you get your podcasts. Learn more at STORYHIVE.com/firstframe. 

Stay tuned for new episodes releasing every two weeks on Tuesdays.