Welcome to the Industry Box Art image
  • Alberta
  • 5 mins. 54 sec.
  • Comedy

After film school graduation, Alicia moves back to her hometown Edmonton and Daisy remains in London to look for film jobs. The two struggle to find paid work and find a way to crack into the competitive world of film.



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Logline

Two ambitious film school grads try to overcome their frustrating situations in order to break into the industry.

Synopsis

“Welcome to the Industry” follows the lives of two 25 year old friends — Alicia and Daisy, who are recent film school graduates and are trying their hardest to break into the film industry. Alicia and Daisy felt invincible at film school, they left with big egos and small wallets. Now, in the real world, they are “humbled” to say the least. Daisy lives in London, UK and gets some film work as a runner, but she quickly realizes that it’s not all it’s cracked up to be. Alicia is flat broke, and stuck living at home in Edmonton. She works a series of dead end jobs while trying to write scripts and apply for grants but faces constant rejection. We see how far they’re willing to go just to climb the ladder, and how many failures they can endure before finding a way to crack in.


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Created By

Alicia Krawchuk
Alicia Krawchuk
Alberta

Comedy
Adults
5 minutes
$10,000

Team

We're looking for a talented and experienced Cinematographer in Alberta to work with us on this project. Added bonus if they have a background in comedy and "mockumentary style" films. Contact us at alicia@moonlakemedia.ca

Alicia Krawchuk

Alicia Krawchuk
Alberta

Project Lead, Director, Actor

Daisy Long

Daisy Long
Alberta

Director, Actor

Character Breakdowns

Daisy

Daisy

Daisy is naturally a very positive, good natured person. Failure after failure throws her into despair at the end of the series, but usually she always tries to look on the bright side. She's responsible with money and is living off her savings, very socially capable but doesn’t like anyone she’s surrounded by at the moment. From a Liberal, progressive family all employed in the arts. Borderline neurotic/ perfectionist and a bit of a pushover, can’t say no. Daisy also has THE worst spelling but wants to be a writer and knows the lyrics to every song.

Alicia

Alicia

Alicia has a very bad attitude about being back in Edmonton living with her parents, and she really doesn't want to work at a ‘civilian’ job. She's highly emotional and volatile, sporadic tendency towards act first think later. Horrible with money which forced her to move back home. Socially anxious. She is easily irritated by surroundings and obnoxious people and has a very short fuse. Alicia comes from a conservative family that is sweet and supportive but unsure what Alicia is doing because nobody in their family leaves Edmonton.

Harrison

Harrison

Daisy’s brother who studied Music Production at Berklee for 4 years. He is over the moon when he gets offered an internship at this huge music label, but the internship mostly consists of borderline janitorial work and zero pay.

Mabel

Mabel

Mabel is the frienemy, she’s queen of the “humblebrag”! Mabel graduated film school at the same time, but unlike Daisy and Alicia, Mabel hasn't had to struggle to find work. Her father is a big Exec who's reputation instantly opens any door Mabel faintly knocks on. This definitely creates some jealousy/bitterness from Alicia and Daisy, especially because of how arrogant and entitled Mabel is. Later it’s revealed that beneath her tough exterior Mabel is lonely and disconnected from reality, and it is revealed that even rich people have problems.

Promo Plan

Jolene

Jolene

Jolene is a supporting character that pops in and out of the series. She is a mutual friend of Daisy and Alicia that is trying to break in as a producer in LA. Alicia and Jolene grew up together in Edmonton, and Jolene has always had a very specific skill set. She is outrageously good at networking, she doesn't take no for an answer, and her middle name is hijinx. Her character will manage the social media and online presence for the web series. Because the Jolene character will be posting and sharing like a real person, it will be an interesting way to engage with people online.

Cameo Roles

Cameo Roles

On a few episodes that will be sprinkled throughout the series we will be having actors, directors, assistant directors, or any other industry professionals who we've had the opportunity to work with so far, come onto the show in a cameo role. They will each be playing a more dramatized version of themselves. Because of their industry statuses this should generate traction.

Join our writers room!

Join our writers room!

Through social media, we're going to post asking writers/runners/assistants/basically anyone that's trying to break into a creative industry to tell us their "work horror stories", or their most drama-filled day on the job. From there we'll work together to write an episode based on that horror story premise. The person involved will receive a story/writer credit on the show!

Creative Types Unite!

Creative Types Unite!

This story is relatable to everyone trying to break into an industry after post-secondary. We can use this series as a unique platform to talk about important things we're facing like student debt, the changing landscape of film in this digital age, trying to get a job with an arts degree, equal opportunities for women in film, and a million other things this generation can relate to. We think these stories will engage, entertain, and leave us all feeling a little less alone while trying to find a voice and crack into the industry.