Working in corporate hell has its benefits. Find out what makes the denizens of Hell tick in this mockumentary that follows the making of the best, worst recruitment video for the underworld's most dangerous and dysfunctional corporation, Hell LLP.
Come behind the scenes as the demons of Hell LLP struggle to produce the best, worst recruiting video in the universe.
There are some terrible recruitment videos out there. And yet, they are only half as bad as the chaos behind the scenes of producing them. The creators of Necessary Evil will take you behind the camera as the executive demons of Hell LLP - the universe's oldest, darkest, and possibly most dysfunctional corporation - try to assemble their own 'brilliant' recruitment video. We'll see the anxious director desperately holding on to her vision. The discount crew. The impossible-to-please client. The rep from the creative agency trying to hold everything together. And the staff that get dragged in - staff that should never be in front of a camera. As an added bonus, we'll also end up producing the actual video from the shoot. So, give us some voting love and help us raise a little hell!
With a talented group of individuals, some of whom worked on Necessary Evil and some who are new to the team, we're excited to bring you another slice of life from Hell LLP!
Everyone who works in Hell LLP is a demon. All the characters will look distinctly non-human, but in a subtle way, so that we can still recognize them, and identify with them. These are the co-workers in your office: over-worked, underpaid, not appreciated and not particularly passionate about their jobs. They also happen to be demons.
Hell LLP is a very, very large corporation. There are innumerable floors that stretch on forever. They are bleak, and virtually colourless. With a combination of windowless office spaces and a little visual effects to make the spaces stretch on forever, we create large, yet claustrophobic spaces. Executive offices will be nicer, but still bleak in their own way.
The environment is bleak. The characters are bleak. So is the clothing. Muted greens and greys abound, with an occasional splash of black. We use a palette of sickness and bruises. On lower level staff members, the fit is poor and the clothes are unflattering. As we reach the executives, the fit is better, but we never forget where we are.
These are the fans of Necessary Evil - who we love - who have already been introduced to the world of Hell LLP. This is an opportunity to continue to experience the world, and some of the characters they already know, while introducing them to some new ones. We will also empower this audience to reach out to their friends and peers to extend our reach organically.
Based on the demographics of the audience members who are already engaged with the world of Hell LLP, we will continue to extend our reach to those with the same age and interests. These are people, predominantly in the 25-44 age category, skewed slightly towards female, who are interested in fantasy and dark comedy, who consume entertainment in their homes and on their devices, and who look for opportunities to engage with their favourite worlds.
With a focus on recruiting for the corporate world, there is a fan base that deals with similar problems on a day to day basis in their corporate jobs. These fans will identify with the world within Hell LLP, as it is not that far removed from their own.
This is the account of a gossipy secretary that works at Hell LLP. She will share commentary about the working conditions, her co-workers, the recruiting video and world events from a 'hellish' perspective. This will continue to build out the universe while still promoting the project.
Another way to build the universe, we are developing the website for the corporation. This will be another representation of the world the characters live in, and the 'Careers' page will be a home for the final 'Recruiting Video' that comes out of the process. There will also be an 'Intern's Blog' and an 'Employee of the Hour' section.
We are also developing an app that will allow people to take a picture of themselves, pick horns, scales, eye colour, etc. and then it will generate an official Hell LLP ID Card that they can share on Facebook and Twitter. We will also integrate those pictures with the website, so that users can actually become 'Employee of the Hour.'