Boy Man King

    Pitch Video

    After his mother’s death, Jake Birkeland opens a holistic gym, combating stereotypes in an ego fueled industry.

    Genre: Documentary
    Target Audience: Adults
    Target Length: 30 minutes
    Budget: $50,000

    Created By

    Josef Perszon ,  British-Columbia


    Boy. Man. King. Jake Birkeland, 24, is embracing a life of growing stronger. After his mother’s death from mental illness, Jake finds his purpose. He faces fears of financial ruin and public failure when he buys into a franchise called Strength Camp, a gym that is different than any other in town. Where most gyms are built on ideas of obsessive aesthetics, profit, and bravado, Jake creates a space where men and women build their physical, mental, and spiritual strength. In an industry, and a world, where being grounded is non-existent, Jake aims to exemplify what it truly means to be a strong man. In this archetypal story of heart and spirit, Jake confronts current topics like toxic masculinity while creating positive change in the lives of others.



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