After his mother’s death, Jake Birkeland opens a holistic gym, combating stereotypes in an ego fueled industry.
Boy. Man. King. Jake Birkeland, 24, is embracing a life of growing stronger. After his mother’s death from mental illness, Jake finds his purpose. He faces fears of financial ruin and public failure when he buys into a franchise called Strength Camp, a gym that is different than any other in town. Where most gyms are built on ideas of obsessive aesthetics, profit, and bravado, Jake creates a space where men and women build their physical, mental, and spiritual strength. In an industry, and a world, where being grounded is non-existent, Jake aims to exemplify what it truly means to be a strong man. In this archetypal story of heart and spirit, Jake confronts current topics like toxic masculinity while creating positive change in the lives of others.
Our team has experience working closely together, and we’re passionate about telling real, grounded, meaningful stories.
The fitness community is huge, and we feel it's important to capture this story for this community.
Modern men need purpose and guidance from other men. This documentary explores important topics of concern for men.
Strength Camp Kamloops is the first Strength Camp to open in Canada. This makes Kamloops an historically important community for this revolutionary gym.
We want to capture the essence of a good workout, the experience of the grind, the feeling of accomplishment amidst hard work.
We will film primarily in Kamloops. Aside from filming inside the gym, we'll focus on areas of Kamloops relevant to Jake's story.
We will capture footage in high quality 4K resolution with an emphasis on natural lighting.
Throughout production, we'll capture a behind the scenes look into our progress to generate interest.
Influencers like Jake Birkeland, Elliot Hulse, and other industry professionals increase our reach with their large audiences.
Throughout production, we'll update our social media with our current progress. After the documentary is finished, our social media strategist will implement a social media marketing campaign to raise awareness.