Three coastal stories join together in a chorus of love for the wild and of a thriving vision for our future.
Turning the Tide follows a humpback whale named Yoda + her young calf as their journey along the west coast of Canada connects the threads of impact between 3 powerful stories. Janie Wray is a marine biologist who has dedicated her life to recording the humpbacks in order to set aside the sanctuary they need to recover. Luke Wallace is a folk musician whose songs unite the coast with a striking balance of simple living and wide-scale impact. Indigenous leaders are gathering communities and asserting their sovereignty with healing at the heart of their peaceful resistance to protect the lands they belong to. Turning the Tide explores coastal community grown with love. When the world seems to be falling apart, we look to those who are bringing us back together.
This team has heart. We are a collective of coast-lovers looking to bring love to life through impactful documentary filmmaking. Reach out if you feel aligned with this project, and want to come on board as Executive Producer or Cultural Advisor!
We ebb & flow together on the coast like the tide that pulled us here. We move towards one another, along salmon creeks in the fall, picking berries in summer, among mountains when the snow has us looking skyward. These lands have been stewarded by Indigenous communities for thousands of years, and their teachings continue to call for us to be rooted to one another and the life that sustains us. At the heart of our film is the microcosmic importance of how the 'greater coastline' locality is key to protecting our home. We will show the unity between the distant communities of BC.
Unsustainable industry proposals face massive opposition up and down the coast. If these projects push through at the rate and levels they intend—here and around the world—we all risk losing life-sustaining ecosystems like the Great Bear Rainforest, and the species that depend on them including humpback whales, wild salmon, and ourselves.
Threats to this coast and planet are unfolding right now, and our subjects live these stories in their local communities every single day. With each coming month, this movement is expanding in response to impending industry expansion. Particularly surrounding the frontlines, events will take place that can mark history and powerfully reveal the strength of the human spirit out of protection for this planet.
Turning the Tide seeks to respond to the paralyzing fear that stops so many of us from standing up for the life systems that sustain us. This concern feels more urgent than any one issue, for if we don’t see more stories of people coming together out of love, we will continue to separate ourselves out of fear. And isn’t that fear and division at the root of every threat we face?
Turning the Tide will leave you feeling educated, alive, strong, and moved. It will not be despairing or dividing – it’s about coming together which satisfies a deep-rooted and often forgotten human need.
This film is about revealing the softness in the hard places. Soft focus and natural lighting will be critical to visually supporting the themes and poetry of the story.
The vibrant blues and greens of this coastline will be emphasized to highlight how the lands and sea provide abundance to the world. We are looking to weave animation into the film, featuring a unique watercolour-type style to add more feeling to the facts and historical moments.
Sound is critical to connecting these stories as well as bringing wild places to life on the screen. Music is the shared journey. By weaving together the voices of humpback whales, Indigenous artists, and Luke Wallace, we will explore how people are using their voices to invite the coast to sing along.
Pacing will be intentionally dynamic, flowing between more fast-paced radical moments of energy and momentum and long breaths as we take time to relish in moments of patience and awe. Whale migration footage, coverage of our characters reflecting, and drone work will be held in order to give our audiences time to reflect and breathe between chapters.
Janie & Yoda's part of the story will take place predominantly on or by the sea. Luke's part of the story will take place mostly in his garden and at his homestead on Salt Spring Island, while also following him to performances and gatherings in Vancouver and beyond. The Indigenous Frontline to be featured in Turning the Tide will bring our audience to witness the power of their territories, highlighting how the lands are at the heart of their healing and their journey.
To bring our audience into the story, we've created Facebook + Instagram pages for @turningthetidefilm. We commit to growing the viewership organically, and so far have 30-45% engagement from followers on Instagram and Facebook. With a strong push in the upcoming weeks, we hope to reach a minimum 5K followers by July 2019 to follow us through the production journey. Our social media team launched an outreach strategy that will build our following with engaging content and support from coastal ambassadors & content creators to support the wider themes and spaces of this documentary.
Community screenings and talks will be a critical point of impact for this film. We will host gatherings in theatres, museums, and other spaces around the world to support the film’s focus on coming together. This would integrate solution-oriented discussion into the screenings with key subjects and contributors in attendance. We also aim to empower interested parties with access to a screening kit for home screenings where materials are provided to increase engagement and response.
We plan to build towards audiences with a marketing strategy that weaves together social media and leveraging relationships with communities, NGOs, and media sources. Our director has become an important part of these worlds and has helped bring many people together over the years with local organizations like Clayoquot Action and Pacific Wild to global organizations with massive audiences like Sea Legacy and Sea Shepherd. We will reach wide audiences through these connections and work together to turn the tide for shared visions and missions.
Every member of our Turning the Tide team is dedicated to sharing knowledge and spreading awareness. We love to share uplifting messages, thought pieces, and inviting the community to respond and find their place in the movement. We are committed to sharing content that relates to coming together, positivism activism, and loving this planet. When following Turning the Tide, you feel like an important part of a community that is working towards a more loving world.
We aim to bring Turning the Tide to strategic festivals that would ensure access for our key audiences, as well as on a mainstream platform like Netflix or Crave. We are also in discussion with Indiecan Entertainment who has expressed early interest in distributing the film. We are about to begin conversations with broadcasters including Knowledge Network and CBC’s Doc Channel. Festivals and online streaming services give broader audiences the opportunity to jump into a new world at the click of a button or purchase of a ticket. Let's give them a chance to jump into Turning the Tide!