Drowning in an ocean of fear and shame from an abusive relationship, Rebecca found strength and refused to give in.
I want to move people emotionally and move people to action. My music will reach into your soul and Storyhive will bring it to life.
The song is an account of traumatic moments Lappa experienced with an abusive partner. When she was re-experiencing those moments as flashbacks Lappa said “it felt like I was plunged into ice cold water. I was suffocating and fighting for my mental survival”. Drowning in an ocean of fear, anger and shame she found strength and refused to give in.Go to profile
Community-focused, with an undying thirst for imaginative creative, I strive to provide unique opportunities for those who need it most.
Rebecca Lappa is raw, real and is inspiring young women with her music. "Deep Water" reveals her own true story of rising above an abusive relationship. With the global #metoo movement, we know this is a story that happens all too often and must be heard. Her undying commitment to her message inspires us, and aligns with our values as creators.Go to profile
Rebecca Lappa's story of surviving her abusive relationship will inspire women, and men worldwide. We've assembled a team of people who's values align with community and the #metoo movement, to help tell her story in the most creative way possible.
A Victoria School Alumni, we will mobilize local youth talent at one of the most highly sought after schools for dancers and extras in the video. Engaging local youth at the school will teach young aspiring performers valuable skills on a professional music video set that will help enhance their work experience, while being surrounding with other talented individuals. Coming from this school herself, Rebecca Lappa is excited to give back to the students there.
Continuing with her efforts to let others hear her experience of escaping and abusive relationship, the #MeToo at Home show with the world renown Western Canadian Fashion Week is just one of many opportunities where Rebecca will perform "Deep Water" and share her story. With thousands of guests over the week-long event, Rebecca will perform "Deep Water" on the fashion runway, encourage people to vote, and help promote the STORYHIVE funded project amongst a highly affluent and fashion-forward audience of adults 18-54 who otherwise may not have heard her voice.
Mobilizing her strong networks with local media such as Mix 107.9, Global Edmonton, and CTV Edmonton, Lappa will share her STORYHIVE funded video and story on a local platform with a mass audience and viewership. Media outlets are constantly looking for compelling stories when selecting guests on their shows. Rebecca's #MeToo message will be a very strong story that media outlets will be thrilled to engage with, share and promote on their platforms.
Pictured here with Rebecca, Mayor Don Iveson has been a strong supporter of local community initiatives from #MakeItAwkward fighting racism in our community, to #MeToo. She is proud to say he is also a fan! Having the support of Mayor Don Iveson with a song and STORYHIVE video like "Deep Water" will create opportunities for Rebecca to engage with her local community in meaningful ways. She has the appropriate networks that will help provide appearances, performances and more "buzz" around a very important topic of sexual abuse.
Tag me on Instagram or Twitter using #RebeccaLappaStoryhive during the voting phase, and you will be entered to win one of 3three prizes: Custom song / co-write with Rebecca Lappa, Signed CD, or a one hour live performance!
Using our extensive experience in marketing and advertising through our creative team R.J. and Rowena and PlanIt Sound, we will create and execute a highly targeted Facebook and Instagram ad campaign leading into the voting phase. Phase two will continue ads to promote the video shoot and video release if we are successful in our application. Tapping into hundreds of thousands of people regionally, we will help grow both the STORYHIVE and Rebecca Lappa brands using cost-efficient, proven ad social media ad strategy.
Offering an exclusive opportunity for my Facebook and Instagram followers, we will pre-promote and execute a live video stream of a live performance by Rebecca Lappa and special guests. Tapping into over 20,000 Rebecca Lappa followers plus the following of all special guest appearances, we will use the opportunity to promote the prize give-aways, and encourage people to vote.
Tapping into all of our community connections, dancers, artists and Rebecca Lappa supporters, we will utilize the reach of over 120,000 targeted followers in our community, including but not limited to: Rhea March, Radar Love Records, Scully Love Promo Porch Swing Entertainment, Odd Ball Productions, Rob Heath, Ship and Anchor Pub, Lia Cole and PlanIt Sound.
With "Deep Water" being a personal story of an abusive relationship, we will include #METOO in all social media posts to attract this already mobilized group of billions of followers and shares globally. Lappa will also talk about her STORYHIVE project at #metoo@home during Western Canada Fashion Week.
Lappa performs 200 shows a year. She will talk about, promote and encourage voting for the STORYHIVE project during her live performances. Live performances leading into the voting period include: Thursday, Oct 4: Cafe Haven, Sherwood Park Saturday, Oct 6: Octoberfest: Little Night Market Wed to Friday, Oct 10-12: Socan Songhouse @ Breakout West, Kelowna Monday Oct. 15: Mean Thirst Mondays with Chris Wynters Open Mike @ Cask and Barrel Tuesday Oct. 16: City of Edmonton Event at City Hall Thursday 18: ATAA showcase booth in Fort Sask. at Dow Theatre
Using our existing media relationships and supportive media partners, Rebecca will approach radio (CJSR, NAIT radio NR92, Fort Sakatchewan’s Mix 107), TV (CTV Edmonton) and print media who have interviewed her in the past in order to spread the word about Lappa’s STORYHIVE project and the #METOO Movement. Media outlets are constantly looking for compelling stories to share when choosing guests on their shows. Rebecca's #MeToo story is an important one, which media partners are often more inclined to promote and share on their stations.
If successful in our application, the already award-winning song, "Deep Water" and music video will be an integral piece to the entire overall marketing and advertising strategy in the worldwide EP release with the song as the lead single. We will use the high quality video as a creative tool throughout our campaigns both in the pre-promotional, promotional and post marketing phases of the EP.