This is the story of John Mitchell and his fight to change Canadian beer.
In 1982 Mitchell stood up for good beer and did something important--something that's changed our beer culture in Canada. By questioning established norms in wanting to brew his own beer, John Mitchell started a fight he thought he'd never win--a fight against corporate beer, big money, and politicians. But with luck and timing on his side, Mitchell won a small provisional victory and inadvertently spearheaded a new beginning for local beer on a national level. John Mitchell is now looking to open a legacy brewpub that represents his ideal brewing and culinary experience -- the historic fight that changed beer in Canada. But depending on who you talk to his fight may have had bigger implications than meets the eye. It also begs the question, what will be the legacy of John Mitchell?
Having worked together in the past on other projects our team is in sync, talented, and hungry for funding to show the world more original content. Our core team are all working professionals in the film industry and well tuned for excellence.
This is John Mitchell, the forefather of small Canadian craft brewing. His struggle to brew his own beer at the Troller Pub in time for Expo 86 is the central focus and thematic core of the film. John's is now looking to start a new brew pub using his namesake--one that adheres to his view of what the craft beer industry should be; what his legacy should be. His stories about the corrupt business and politics of beer in the hospitality industry shows two very different sides of beer culture, and also holds the central conflict the film. John fought government for good beer and won a legacy.
This is Robert A. Campbell. The author of Demon Rum or Easy Money, a non-fiction book that explains the history behind alcohol in British Columbia from pre-prohibition through the 1970's. His research explains the political origins of prohibition, the British Columbia Liquor Corporation, and the government's need to incorporate in order to moderate liquor sales and consumption in BC. His insights into our beer and alcohol culture is mind-blowing. His insight underpins the current state of BC liquor sales, the beer business model in BC, and the risks involved in liberalizing alcohol and beer.
This is Joe Wiebe, the author of Craft Beer Revolution -- a book which reviews the ever expanding number of breweries in British Columbia while concurrently explaining the shady history of our province's beer. As a modern craft beer historian, he can explain beers social, cultural, and economic progress--or lack there of. But because Wiebe is a pundit for BC craft beer, he's also highly bias to support the industry and make a living for his family. Like John Mitchell, Joe Wiebe loves good beer and also loves to tell you about it.
Former 'Parliamentary Secretary for Liquor Policy Reform' John Yap was placed in charge of a liquor policy review headed by the Liberal Government of Christy Clark. The review interviewed many prominent businesses/stakeholders and organizations, while also seeking insight from individuals in the province to ultimately make a final list of 73 recommendations to amend the Liquor Control & Licensing Act in 2013. As the recommendations were amended in the Act, Craft beer in the province has since increased drastically. Yaps interview is critical for the story's context and ethical conflict.
Timothy Stockwell has made it his job to compile information and argue the issues in alcohol consumption rates in BC and Canada. In a recent article in the National Post, he's cited saying the Government doesn't want consumers to have warning labels on alcoholic products because they're afraid to give it. But why would this be? Even the united states has warning labels on alcohol. His opinions on Canada's societal problems with alcohol addiction serve as a needed counterpoint to legacy of private/public alcohol sales in BC. Could Craft beer become too much of a good thing for BC?
John Ohler is a businessman who now owns the rights to John Mitchell's name. He's been friends with Mitchell for years, hiring him on two other brewpub projects as a consultant. Now as John Mitchell approaches 90 years of age, John Ohler is looking to open a final brew pub with John Mitchell, but one that reflects the true legacy of the greatest Craft brewer in Canada. Over the next year, John Ohler is looking to document the last efforts of John Mitchell to create his ideal brewpub experience -- the John Mitchell Legacy Brewpub.