Lady Justice is a demigod & Scales is the instrument of her judgement. There is no law above the Scales of Justice.
SCALES OF JUSTICE: is a short form dark action thriller that plays upon assumption to cleverly create chilling twists & turns as it introduces the audience to a brand new expansive graphic novel-like world. THE LADY JUSTICE looks like a beautiful blind woman but is actually a merciless demigod meting out true justice upon wrong doers. One cannot hide from the truth of her judgement nor from the visage of her punisher, SCALES. A one time killer, Scale found redemption in the heavenly gaze of the Lady Justice. Morality has no place with Justice. It will be quick, compelling, creepy & shot vertically for the mobile market & the "modern" mobile consumer who is interacting with, capturing, sharing & creating content with their phones held upright.
We R responsible 4 the 2012 acclaimed webseries DIVINE:THE SERIES & the 2014 Sci-FI award winning webseries AFTER. Our day jobs R film & television. Our passion is using our talents 2 create great story and 2 propel Canadia 2 global new media stage.
A demigod, the LADY JUSTICE appears to be a young beautiful woman in her early 20’s who is, like the statues and art of our forefather’s, blind. She possesses “a supernatural” gaze that shows the true nature of one’s actions down to the soul (as well as powers yet unknown).
SCALES is a one time killer who was “judged” and became the instrument of the Lady Justice’s judgement. He’s a young Hugh Jackman / wolverine type. Scales is a person who deals in death but blindly believes in Justice and marches to it and her tune.
BELLE is a lulu lemon hottie who takes great pride in her Cirque du Soleil physique. She has no concept that true evil could ever touch her until this day. Lady Justice shows Belle her part of the events that lead up to her becoming a victim and it will forever change her. This is the birth of Death Belle: The Collector of Tolls.
We will shoot and stream full frame portrait or vertical framing to fill the mobile screen as it is held by the user. For traditional release our show will be pillar boxed with black bars left and right instead of letterbox.
Thousands visit the pristine natural wonders surrounding Vancouver every year. The peaceful serenity will stand a stark juxtaposition to the subject matter of our play.
SCALES OF JUSTICE will employ full frame vertically captured cinematic imagery to tell its short form story.
We are figuring out a whole new style of cinematic story telling right here in Canada. We are also playing with ideas of a whole new audience engagement / distribution plan. We will reach both our demographics by streaming short clips on full frame vertical supporting social media channels for our primary demographic AND in, full runtime, on the (to be determined) site deemed best suited for promotion and discoverability to secondary demographic. LASTLY: It will be release 16x9 pillar boxed for traditional consumption.
By 2020 it is forecast that more people will have mobile phones than will have electricity in their homes. This a whole generation or society or demographic, however you want to view it, who will be experiencing content for the first time not on televisions or computer screens but on mobile phones... vertically. Cinematic scripted content is not being created for this market
Our primary target demographic is younger adult mobile users ages 17 - 27. This demographic is actively seeking new visual distraction but, because of school, work, short attention span, and their habit of consuming on the go, they are looking for sophisticated but shorter form engaging content.
Our younger adult consumer target demographic are also mobile activators who drive awares to content by liking, sharing, tweeting, and interacting with content like never before. They are distrustful of established method and information outlets. They actually become ambassadors of what interests them both to their own demographic and to older target markets; like their parents and bosses. Our non-standard visual, shorter duration, and alternative distribution plan will appeal to their more skeptical minds.
Our secondary demographic for SCALES OF JUSTICE is ages 30 – 50 content consumers. The story is thought provoking enough to engage older genre fans who are not native to the mobile space but have adopted it into their lifestyles. SCALES OF JUSTICE will stream, full length, where they can find, share and consume it in a manner they are more used to but still on a mobile device.