Dr. Elizabeth Burr studies Katie's (an aspiring social media star), attempts to achieve online influence. But Katie's desire to project a perfect life online ruins relationships and destroys her #irl (in real life).
As part of her theory research, a psychologist studies an aspiring social media star’s attempts to achieve online fame.
In a world that exists online, Subject A’s desire to capture and project an "epic" life destroys her ability to maintain relationships and manage her emotions. In the midst of Subject A's increasing social media addiction, her psychologist aims to develop a deeper understanding of her working theory, coined “Digital Narcissism Syndrome" (DNS). Realizing that Subject A is resistant to treatment, the psychologist hires a production team to follow her patient so that resources can be developed to save others from spiralling into DNS. INFLUENCER follows Subject A as she battles against the disasters of her reality in contrast to the perfection of her virtual self.
Medical Doctor, Clinical Psychologist and researcher, Dr. Elizabeth Burr is on the cusp of a serious breakthrough. To prove her theory - that a multitude of symptoms showing up in the millennial generation: anxiety, depression, irritability, decreased self worth, indecision, digestive issues, etc., can be explained by undiagnosed Digital Narcissism Syndrome (DNS), in which individuals find themselves obsessed with projecting a perfect life online - Dr. Burr is taking an innovative, experimental and focused approach. But she has a secret: she falls asleep watching Insta-stories.
As Subject A's reality becomes increasingly disastrous, her desire to be more and more popular, perfect and well-liked on social media becomes increasingly desperate. Failed relationships, lack of direction and low self-esteem exacerbate her online addiction, and this results in the further dissolution of the good things in her real life. She doesn't know that the film crew following her "rise to social media celebrity" is, in fact, her psychologist's experimental approach to researching her working theory: Digital Narcissism Syndrome and its effects on behaviour and emotion.
Marty is the ex-fiance. He's authentic, genuine, and always in a good mood. He's the bad guy that's hard to hate, ending the relationship with our protagonist for all of the right reasons, but still not feeling great about it. However, on social media, things look like they're going perfectly, triggering Subject A into a downward spiral.
Katie (Director) has been building a satirical Instagram account with this character (Subject A) for the last six months. The account currently has 2400 followers, and insta-stories with this character get 600 - 700 views, with a lot of engagement from "fans" who love the satire. As this story is told in web-series, this character will continue to live on Instagram: photos with captions that tell the story and video clips that tease out the character's development. We will continue to push growth on this account, so that the audience can take in the story from multiple channels.
Our mountain town community of Revelstoke is full of "real life influencers" - individuals who have built careers out of professional athletics and the social media that documents it. Brands align with these athletes, such as professional mountain biker Casey Brown (picture) and trend-setters to showcase their products. In this satire, real social media influencers will be making cameos and sharing their appearances on their own channels, allowing INFLUENCER the web-series to scoop audiences and grow its viewership on both social media and YouTube.
In the mountain town of Revelstoke, there is a rapidly growing tourism industry. From the bike trails to the hiking, the ski resort to the National Park, Revelstoke is a major destination in British Columbia. Alongside this growth, the marketing spend for town-wide tourism initiatives has increased, and the current social media channels for Tourism Revelstoke see upwards of 30k views on strong content. Tourism Revelstoke is behind this project and will be assisting us in reaching audiences, positioning Revelstoke as not only the best town to visit, but the one with the best sense of humour.