The purpose of the video was to highlight the Drag community as an artistic form of self-expression. We wanted the audience to identify with this through our character as if he represents everyone who has danced alone at home.
A dad transforms into a drag queen after his wife takes the kids to school; turning the house into a glamorous runway.
Sorena, better known as Michael Cassio, creates music that not only gets audiences hyped, but leaves an undeniable impact.
Catwalk is a high energy House/Pop song with a very empowering feel. The minimal lyrics and strong bass are just enough to give our ego the boost it needs to have us strut our stuff like the world is our stage. Catwalk gets people up and out of their chairs and into their bodies with a rhythm that can't be ignored.Go to profile
I've developed a wide skill set and strong a network of film contracts through my years of experience in the Canadian film industry.
We decided to collaborate with Michael Cassio in order to promote a Vancouver based artist with a unique style that allows us to push our creativity. After listening to the song Catwalk, we immediately felt that when paired with a strong concept, the track could have the potential to reach a large audience and leave a lasting impression as well.Go to profile
Meet Pat, Hil & Max the team behind CATWALK! We're thrilled to be working together to create a dynamic music video to Michael Cassio's hit song CATWALK. We are beyond excited to have partnered with some key Drag Queens within the Vancouver community.
Email exchange between producers and Chris " I would be honoured to be the "Official Community Consultant" for this project! After speaking with the team dedicated to this project I just knew I had to be a part of it. The careful thought and authenticity that the creative team has brought across is so delicatly handled, while still not "pussy footing" around stong themes. I am so grateful to be a part of this Mosiac we call Drag and I am so honoured to be asked to help this vision come to life." Chris Bolton a.k.a. The "Unstoppable" Conni Smudge Photo credit: Tinny Photo
We are very excited to be partnered with the talented Michael Cassio. By teaming up with Michael and having him on board to help support the vision of this project, we will be able to tap into the Electro-Pop music community, as well as his already well-established fanbase. Photo Credit: Marc De Vinci
We have also received the support of a well known Queen working in Vancouver by the name of Carlotta Gurl. She expressed her interest in being involved with the project, and we expect that her network will also provide continued support in terms of voting and background dancers. Here's what she had to say "I'm away in Europe right now on vacation but will be back in a week. I'd love to be apart of this project and I know lots of other performers in turn who would enjoy this as well. Hopefully we can connect when I'm back in town. Thank you Carlotta Gurl" Photo Credit: Graham Spence
The film will start with an "average-joe" looking family man, who is dressed for a day at the office. From a glance at his appearance, one would not be able to tell that he is, in fact, a Drag Queen. The video will intercut between him dancing around his house and working a vibrant runway dressed in full drag (makeup, hair, costume).
The primary message we want to deliver is that he does not hide this part of his life from his family. It is not a secret, and he is in fact shown love and support to pursue his individuality. We will show this through visual imagery around the house. Furthermore, in the beginning of the film we will see his young daughter drawing a picture at the breakfast table; however, we won't reveal what the drawing is until the end of the video, at which time the audience will realize it is of her dad on a stage, wearing a dress, with the words "I LOVE DADDY" written across the top.
There will be two main sets for our music video. The first is the family home, specifically the kitchen, but we also intend to use the living room and hallway. The house will be a spitting image of "American suburbia" - think American Beauty meets Blue Velvet; incredibly cookie cutter. The beginning part of the video will be focused on the father and his two kids: having breakfast, getting ready for school and work. Once they leave it's at this point when the dad will start to dance around the family home to the beat of Michael Cassio's CATWALK.