Hooked
2017 Music Video
Funded

Hooked

An adolescent on the verge of adulthood, navigates the transition from infatuated teenager to a self-possessed woman.

Length3 mins. 47 secs.
DirectorSimon Morgan
GenrePop

Video


Pitch video


The artist

Richard Cui
About the song

A young woman on the verge of adulthood, navigates the transition from infatuated teenager to more self-possessed woman. The song’s protagonist (Lia herself) shifts back and forth from external observations to reflections on internal desires surrounding a boy and their on-off relationship, capturing the heady reality of young love.


The team

We are creative, experienced, award-winning and community-focused, with a common vision of empowering young females as they transition from infatuated teenagers to self-aware, strong women. Thank you in advance for supporting this vision.


Production

Production Design