A 7-yr-old girl is running away from her hockey-obsessed family to be a singer, yet finds her place in Canada's game.
Seven-year-old Pascale is sick of her family’s obsession with Canada’s obsession - Hockey. Her bags are packed and she is planning to run away and find people she believes will support HER dream of being a singer. When the challenges of: a) being a 7-year-old, and b) being stuck in an 800-person town during a Canadian prairie winter hinder her escape, she learns that the family she was born into is in fact perfect for her. Finding herself literally centre ice, Pascale discovers we all have an important place in Canada’s game.
We’re like Charlie’s Angels, except totally not—A Leo Award winner as our director, a Joey Award winning lead actress, an international producer, coming together to tell a very Canadian story. We’ll make you laugh. We’ll make you cry.
The Winter Song is both a universal story about an underdog who feels like she doesn't belong as well as a quintessential Canadian story that will resonante with a large audience we will reach through social media. We will be running a social media marketing campaign to enhance the exposure of our film and Storyhive's event. We'll post videos of street interviews, do contests on Facebook, use our secret weapons to encourage people to share images and videos we post...etc. Here's a sample of what we will do.....
Even though hockey is only a secondary element in the story, it is still a significant background. We will engage the hockey community—especially involving children hockey players or lovers. Street Interview Videos/Contests on Facebook: -Send your hockey story to us and we will select the funniest one. -How close have you gotten to your favorite hockey player? -What were you doing during “the” riot in Vancouver? -Where were you when Sidney Crosby scored the overtime Gold Medal? ......And more!
This is also a universal story about underdogs. All of us have had a moment growing up where we think, “I don’t belong to this family/community”; “I’m the one who doesn’t fit”; “If only I could be born into a different family.” Street Interview Videos/Contests on Facebook: Share your story about feeling you were born into the wrong family, or wishing you could be in a different family. Share your story about the moment when you finally realize you DO belong. ....And more!
With a Francophone mom, an Anglophone dad, a hockey prodigy brother, and winter in a little prairie town, Pascale’s story is a quintessential Canadian story! This story set in the early 80s will evoke nostalgia in many. Street Interview Videos/Contests on Facebook: -Share an image that reminds of Canada in the early 80s. -Share your favorite memory of a classic Canadian winter story. -Share what “Canadian winter” means to you. ...And more!