Each episode we learn two new, unrelated skills, and combine them in unconventional and entertaining ways. Through failure, frustration, and help from experts, we provide a candid, inspiring look into the process of learning and hitting big goals.
The series will capture the process of learning unconventional skills, with crazy timelines and even crazier challenges.
The first episode of the web series will follow Stephen's journey while he attempts to learn how to solve a Rubix Cube... while skydiving! The educational documentary will feature interviews with University Alberta professors on the physics of falling out of a moving airplane, the mathematics behind solving a Rubix Cube in under a minute and interviews with skydiving instructors on how to approach this insane challenge! The doc will provide a candid perspective of Stephen's process to learning how to solve the Rubix Cube, and the various quirky ways he attempts to prepare for the big jump. The story will be complete after he spends a day jumping out of an airplane with Edmonton Skydive, while attempting to solve a Rubix Cube before they pull the chute.
The faculty of science at the University of Alberta has agreed to connect us with multiple physics professors to interview about the project. We will talk about the physics of falling out of a moving airplane, and see if they have any tips or suggestions as to how we can pull this off!
The faculty of science at the University of Alberta has agreed to connect us with multiple mathematics professors to interview about the project. We will talk about the interesting math behind solving a Rubix Cube, and see if the professor can calculate the likelihood of Stephen being able to pull this off.
We have Al Christou, an avid skydiver and CEO of Edmonton Skydive lined up to talk about how to skydive, and why he thinks that solving a rubix cube while skydiving is insane...but not impossible. Al and his team was the first individual to give a tattoo while skydiving, and will be helping this vision come to reality.
For the past year and a half, Stephen has been consistently growing his audience on Youtube, to a point where the average video he posts gets between 3000 and 5000 views. While working on how to solve the Rubix cube in under 60 seconds, Stephen will create a series of mini videos documenting the learning process, and pointing to the finished product. Additionally, outtakes, and hilarious scenes that didn't make it into the final cut will be posted on his Youtube channel as well. The goal will be to reach 50,000 people with this campaign.
Since the beginning of his 52skillz journey, Stephen has been featured in every major news outlet in Edmonton, multiple times. As well, he has developed strong relations with the producers and writers of The Metro, CBC radio and Dinner television. Because this skill would be the most impressive of the series so far, there would be no problem with getting on these stations again to talk about the Webseries.
We are not planning on the video to go viral, but would like to create the perfect ecosystem for it to be able to. This will involve a guest posting campaign in which the team will post the video, with a supporting article, on major related blogs. All of the videos that have done exceptionally well with 52skillz have utilized this strategy. As well, we will be sure to post on relevant Facebook pages, and ask rubix cube and skydiving fanpages to share the video before it comes out. Additionally, we will post on a variety of content sharing sites such as reddit.com.